Washington State Advertising in the Digital Age

Washington State Advertising in the Digital Age

So what is advertising? We can get technical: According to Shopify, “Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of...
Is Your Media Working for You?

Is Your Media Working for You?

Your media is building and sustaining brand awareness and trust and/or converting new business—or it’s not.  To what degree? How do you know? Is your media working for you? These are questions every marketer should have an answer to when considering different...
The Importance of a Strong Demand Gen Strategy 

The Importance of a Strong Demand Gen Strategy 

  Demand generation and lead generation are both critical for strong B2B marketing strategies, but there are some key differences and too many companies do not focus effectively on demand generation. This ultimately dis-empowers their lead generation efforts and...